Brand Design

Two important requirements of the brief for branding the Immigration Agency were to acknowledge the heritage of the owner Mege Dalton and to reflect the approachability of the organisation.

To achieve this we incorporated a stylised Bird of Paradise, the national bird of Papua New Guinea. Personality was brought to the launch materials by using an image sequence featuring Mege.

By moving away from the usual colours of red and blue that are used within the industry we created a highly distinctive brand.

• Brand